Commercial for Mindset Runs by Nike LA.

Cinematography Jay Swuen. Directed by joce.


A project that reminds you to connect with that inner child who wasn’t afraid to run, explore, be curious, get tired, and play.

This series features internet sensation Bretman Rock, social activist Janaya Future Khan, and Olympic athlete Dalilah Muhammad.





















madebyjoce@gmail.com

408.679.9370